ROUX AFRIQUE
The shared identity through which the Group expresses its positioning, standards and international presence.
THE GROUP · HISTORY · INDEPENDENCE · GOVERNANCE
A legacy built over time. A vision focused on the future.
Roux Afrique’s history began in 1979. Its restructuring as an independent group in 2014 opened a new phase of development, now driven by an international organisation active across Africa and the Middle East.
1979 · 2014 · TODAY
Three milestones define a history of independence.
A trajectory founded on specialist expertise, rigour and international reach.
- 791979 · ROUX AFRIQUE FOUNDED
The first institutional milestone
Roux Afrique was founded in 1979, marking the beginning of its institutional history.
- 142014 · INDEPENDENT GROUP
A new cycle of development
On 7 March 2014, Roux Afrique was restructured as an independent group, opening a cycle of specialist development and international expansion.
- TODAYTODAY · INTERNATIONAL
Africa & Middle East
The Group continues to expand through nine locations and a coordinated operating model.
GROUP IDENTITY
One shared identity. One holding company. Four operating subsidiaries.
This structure coordinates expertise while preserving the distinct responsibilities of each entity.
ROUX AFRIQUE INTERNATIONAL
Based in Casablanca, it provides the Group’s institutional framework and common direction.
Four distinct mandates
Advisory, EVS, Claims and Cyber remain accountable for their assignments, analyses and deliverables.
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DECISION PRINCIPLE
Independence as a framework for judgement.
Independent-group status is designed to preserve the freedom of judgement required to assess risks, assets and complex decisions.
Rigour
Documented assumptions and clearly defined responsibilities.
Privacy
Information management aligned with assignment requirements.
Traceability
Data, calculations and limitations presented explicitly.
Excellence
Quality control proportionate to the criticality of each assignment.
GOVERNANCE
Clearly defined responsibilities.
Governance separates the institutional framework, strategic leadership, operational coordination and assignment execution.
Holding Company
From Casablanca, Roux Afrique International provides the institutional framework and common direction.
Group Leadership
The Group CEO defines strategy, oversees overall governance and leads international development.
Coordination
The Group Operating CEO oversees coordination among the entities and implementation of the common direction.
Subsidiaries
Each subsidiary remains accountable for its mandate, assignments and deliverables.
LEADERSHIP
Strategy and execution united by one shared standard.
GROUP CEO · ROUX AFRIQUE GROUP
Jalal Alaoui
An engineer with an MBA in Finance, Jalal Alaoui has built an international career at the intersection of engineering, finance and corporate leadership.
Following extensive experience in banking and financial services, he led international industrial groups in Asia, Africa and Latin America before serving as CEO of an investment fund.
Building on this career, he established and structured Roux Afrique in its current form as an independent group. As Group CEO, he defines its vision and strategy, oversees its governance and leads its international development across Africa and the Middle East.
GROUP OPERATING CEO & CEO, ROUX AFRIQUE CLAIMS
Aberrahim Lhassani
A DPLG-qualified architect with a Master’s degree in Organisational Systems, he brings substantial leadership experience across the banking, public and industrial sectors.
He successively served as CEO of a holding company operating in the communications sector, CEO of a major public institution responsible for infrastructure and urban mobility, and CEO of a leading industrial group with public-sector ownership.
Within Roux Afrique, he oversees the Group’s operational coordination and leads Roux Afrique Claims.
GROUP SALES AND MARKETING DIRECTOR
Moncef Iraqui Housseyni
A graduate of UQAM in Montréal, Moncef Iraqui Housseyni held leadership roles in maritime freight forwarding, logistics and automotive distribution before joining Roux Afrique.
After serving successively as Country Manager and Regional Director for Central Africa, he is now the Group Sales and Marketing Director. He leads commercial strategy, market development and offer structuring across Africa and the Middle East.
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Common direction. Distinct mandates.
Discover how the four subsidiaries translate the Group’s institutional framework into operational capabilities.
Discover our subsidiaries