ROUX AFRIQUE
The shared identity through which the Group expresses its positioning, standards and international presence.
THE GROUP · HISTORY · INDEPENDENCE · GOVERNANCE
A legacy built over time. A vision focused on the future.
Roux Afrique’s history began in 1979. Its restructuring as an independent group in 2014 opened a new phase of development, now driven by an international organisation active across Africa and the Middle East.
1979 · 2014 · TODAY
Three milestones define a history of independence.
A development path built on specialist expertise, rigour and international reach.
- 19791979 · ROUX AFRIQUE FOUNDED
The first institutional milestone
Roux Afrique was founded in 1979, marking the beginning of its institutional history.
- 20142014 · INDEPENDENT GROUP
A new cycle of development
On 7 March 2014, Roux Afrique was restructured as an independent group, launching a new phase of specialist capability-building and international expansion.
- TODAYTODAY · INTERNATIONAL
Africa & the Middle East
The Group continues to expand through ten locations and a coordinated operating model.
View our locations
GROUP IDENTITY
One shared identity. One holding company. Four operating subsidiaries.
This structure coordinates expertise while preserving the distinct responsibilities of each entity.
ROUX AFRIQUE INTERNATIONAL
Based in Casablanca, it provides the Group’s institutional framework and common direction.
Four distinct mandates
Advisory, EVS, Claims and Cyber remain accountable for their assignments, analyses and deliverables.
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DECISION PRINCIPLE
Independence as a framework for judgement.
Independent-group status is designed to preserve the freedom of judgement required to assess risks, assets and complex decisions.
Rigour
Documented assumptions and clearly defined responsibilities.
Privacy
Information management aligned with assignment requirements.
Traceability
Data, calculations and limitations presented explicitly.
Excellence
Quality control proportionate to the criticality of each assignment.
GOVERNANCE
Clearly defined responsibilities.
Our governance combines an institutional framework, collegiate strategic decision-making, executive authority, subsidiary accountability and centralised commercial leadership.
Holding Company
Roux Afrique International provides the Group’s institutional framework, safeguards the coherence of its organisation and sustains its common direction over time from Casablanca.
Governance and Group Leadership
The Executive Committee, COMEX, is the collegiate body responsible for defining, reviewing and steering strategic direction. Chaired by the Group CEO, it brings the principal leaders together around the Group’s priorities. The Group CEO sets the vision, leads the work of the COMEX and retains responsibility for decisions and strategic arbitration.
Executive Management and Operational Steering
As a permanent member of the COMEX, the Group Operating CEO exercises transversal executive authority across all entities. He leads the implementation of strategy, coordinates subsidiary management, sets operational priorities and oversees performance. He conducts operational reviews, mobilises resources and requires the necessary corrective measures.
Central Sales and Marketing Department
Led by the Group Operating CEO and working directly with the Group CEO and COMEX, it centralises and directs all Group sales and marketing activity: business development, key accounts, opportunities, proposals, pipeline, synergies and brand consistency. The subsidiaries provide technical expertise, while commercial coordination and consolidated performance management remain centralised.
Subsidiaries
Each subsidiary remains accountable for its mandate, assignments, results and deliverables. Its management operates within the Group strategy, COMEX decisions and the executive direction led by the Group Operating CEO, to whom it reports on performance and principal risks.
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Strategy and execution united by one shared standard.
Meet the leaders who drive Roux Afrique’s vision, operational coordination and international development.
Meet our leadership team